Advertising is at the core of any online business. It's common sense that if no one knows about your business or the product you're promoting (because you haven't advertised it; i.e. told anyone about it) then you won't make a cent (let alone a dime), even if what you're selling is the best thing on the planet!
One of the most effective ways to reach a targeted audience is through Ezine advertising.
This method of advertising is very cost effective and you can reach tens of thousands of interested people without a single spam complaint because every recipient of your ad is a subscriber to the ezine!
Many people simply include a link to a sales page in their ads. And well written ads will get a response from their readers. But once the ad has been read and the reader hasn't been convinced to buy, you've lost that potential customer.
Just imagine how easy it could be to explode any online business by creating a simple web page, putting a form on it and allowing people to subscribe to a series of emails for free! Then using your autoresponder, you can create a series of emails that will upsell your entire list on any program you choose!!
So, instead of losing a customer forever, your emails have a chance to persuade the customer to buy. You might still lose that customer (there are no guarantees in this business) but you'll increase your chancees of getting extra sales. And, even if they don't buy the product you're currently advertising, they are now part of your email list and may buy something you advertise in the future. So they're still potential customers!
You've heard that "the money is in the list"? Now you know why!
Ok, so you see the power in all this. How and where do you get an autoresponder (an autoresponder sends out a series of emails you write, at specific intervals once someone signs up to your list)? Aweber is probably the most highly respected autoresponder available. It costs $19.95 per month but you can set up an unlimited number of lists and you control every aspect of eah of your lists. It's the one I use myself. Some HTML programming knowledge is needed to add the forms it creates into your webpage, so it's really only for those who have webpage building experience.
If you're a newbie to webpage creation or promotional tools, NPN is a system that provides a great selection of tools that are simple to use (they're all point-and-click) and the results look great (never discount the effect of presentation on a potential customer). You can build webpages, forms, email templates and it includes an autoresponder. You can try NPN out for just 99 cents for 7 days, more than enough time to see if it's right for you.
Once you know what way you want to advertise your product (directly via a sales page or indirectly through a capture page), then you need to know where to get the most bang for your advertising buck.
The ezine advertising resources below are all recommended and surprisingly cheap. Don't just rely on free advertising methods - they can be extremely time consuming. That's fine if you've time to spare but not if you're committed to really building an online business.
Click here for alternative Traffic Exchange advertising options
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Description |
2 Bucks an Ad |
Everyone should be taking advantage of this one. You get your ad out to a ton of people for a super low price. No matter what your budget, this one is a must.
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EzineAd.net |
This company currently has access to 170 Ezines with 1.3 Million+ subscribers and 8 groups. Each group has atleast 160.000+ subscribers. Order for only $10 per group!
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Ezine Broadcast |
This ezine submission service sends your ads to over 1, 000, 000 targeted ezine readers every week instantly & automatically for you.
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My Wizard Ads |
Ezine advertising (ezine ad) is your 6 line classified ad figured prominently in the paid advertising sections of online newsletters and ezine publications.
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10 Dollars 20 Ads |
957, 000 Subscribers. Promotional Packages from only $10. Each group has 85, 000 subscribers.
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I was interested in doing some ezine advertising. What's the best way to go about it? Is there any particular process I need to follow? How expensive is it?
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Does EZINE advertising really work? if so,,which one is the best?
Dan
theebaybiz.com
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I am just getting started in Internet marketing and have read that ezine advertising is one of the best ways to advertise a website or small business online. I want to get the most "bang for my buck" as I don't have a large advertising budget. I was just wondering if anyone with some experience in this area could give me some positive feedback on sources they have used in the past. I don't mind using the search engines to look for listings but there are zillions of them and of course each one claims to be the best. Please help me pinpoint some good ezine ad sources to advertise my small business website.
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